Born in the Bronx area of New York City in 1939, Ralph Lauren’s “Polo” fashion label was born, and has since grown into a billion-dollar business, with over 35 boutiques across America. The brand’s first fragrance, Polo and Lauren, were launched in 1978, and were followed in later years by Polo Black Eau de Toilette, Romance, Explorer and Notorious perfumes. Ralph Lauren also produces a range of toiletries including a range of shower gels and gift sets. Ralph Lauren's newest fragrances are The Big Pony Collection 1, 2, 3 & 4.